![]() ![]() First, the larger scale "allows for a high level of scrutiny" of ingredients. ![]() "All the beers we brew have a rigorous quality control routine in place to consistently make high-quality beers in a repeatable fashion … but Light American Lagers can be extremely unforgiving due to their lighter body and more subtle flavor profiles." That strict level of quality control could be a key factor in answering our final question: With over 5,000 breweries in America, why don't more of them produce a beer that fits into America's bestselling style? Moore suggests a few reasons why light-style American lagers are mainly a macro-brewery phenomenon. "Light-style lager beers are definitely difficult to make with a consistent and repeatable flavor profile," Moore tells me. Second, and more importantly, though making light beer is fundamentally the same as making regular beer, it's easy to see the process as more involved or complicated.Īnheuser-Busch's Moore does believe some parts of producing a light beer could be considered more difficult, particularly regarding quality control. First, as long as a light beer has fewer calories, it doesn't have to fit a specific flavor profile. The story behind Sam Adams Light illuminates two critical points about brewing a light beer. When it came to brewing a beer with more flavor, we knew we needed to play around with both the recipe and the brewing process." According to Koch, that "playing around" period lasted for two years and 23 test batches. "It had to be flavorful and not a pale, fizzy, flavorless brew. "In the 1990s, we wondered, 'What would a 'light' beer look like for Sam Adams?'" Koch explains. ![]() His brand made waves in the industry when, in 2001, it introduced a light version of its signature beer, Samuel Adams Boston Lager, called Sam Adams Light – a move often seen as unbefitting a "craft" brewer. For the most part, light beers have been watered-down versions of their flagships that compromised flavor in return for lower calories," explains Jim Koch, the man behind Samuel Adams, who set out to change light beer's reputation. ![]() "Light beer has been around since the early 1970s. This phenomenon may also explain why light beers are often seen as lesser beers. ![]()
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